The Great Facebook Debate…using your personal profile page as a business page! I hear about this all too often, from both friends and clients. So many people think that their personal profile is just fine for running their business and sharing their personal life. Although at times the two may cross I don’t necessarily suggest using your personal profile page as your business page.
No worries! I’ll share my reasons for my opinion and show you the benefits of using a business page vs using your personal page.
Let’s get started!
It really doesn’t matter what your business is, if you promote any type of product or business, even if it’s a direct marketing product (such as AdvoCare, Rodan & Fields, or Plexus Slim, to name a few), you need a Facebook Page. Of course it looks professional and can do so much more than you can on your personal page but, I know I have some people to convince so let me share with you the reasons and hopefully you will make the right decision (you know…do what I tell you to do).
Facebook Personal Profile:
- For personal and individual use only
- Allows a maximum of 5,000 friends (this might seem like a far away goal but it’s easier than you think)
- Profiles may not be indexed by Google so you’re missing out on ranking
- Scheduled posting is not as easy with a profile page as it is with a business page
- Privacy settings may not allow others to see your latest posts without adding you as a friend
- Facebook Terms of Service states that profiles are not to be used by organizations or for business use (as in they can/will delete your profile for misuse)
Facebook Business Page:
- Perfect for ALL Businesses: Boutiques, Coaches, Creatives, Direct Marketing, etc.
- Unlimited ‘likes’ allowed (so you don’t limit out at 5,000)
- You’ll have more clients than just your ‘friends and family’ (they are some of the hardest to work with anyways and usually expect discounts/free services)
- Can be found and seen by anyone at any time
- Indexed by Google, meaning with proper use you can greatly increase traffic from search engines
- Allowed to promote/boost posts – perfect for running sales and specials
- Can use Ads to increase likes quicker (hello 5001+ likes)
- Can link your Facebook business page to your website
- Can use Apps to enhance interactions (such as Etsy App, Newsletter Sign Up Apps, and even a Contact App, Shopify…too many to name)
When properly used, Facebook Pages can gradually increase your ‘likes’, meaning more business for you. Now, don’t get me wrong…using your personal profile does not mean that you will not be able to grow your business or will not have success. However, your success and growth will be very limited due to the reasons listed above.
As a personal profile user I often see other people using their profile for business use, although I am all about sharing your day, what you do for a living, and the occasional sharing of sales and specials (note: occasional). Although I am not usually one to complain about what other people do on Facebook I do hear alooooot of complaints from friends that they are just plain tired of seeing Jane/John Doe’s Facebook Posts promoting their business or product and really want to delete them as a friend (thanks to blocking certain posts and people you can now do this without pissing off your bff).
You can still build a successful business using a personal profile but not only are you losing potential clients, you are also at risk of Facebook shutting down your page. I’ve seen and heard of a lot of people (even clients) getting blocked. Facebook is a free marketing tool, don’t let it suddenly disappear, and more importantly don’t think it won’t happen to you. I invite you to try it out. Set up a page and try posting a few times a day…see if you don’t get new ‘likes’ from people who are not on your friends list. You’ll be surprised by the percentage who aren’t.
The next step I would recommend is instead of posting several times a day on your personal profile, post once or twice times a week on your personal profile reminding people to join you on your new (or old) adventure, tag your page, and watch the interactions grow. You can also make changes to your Facebook cover image that invites people to visit your business page. Not only will you gain friends of your friends, you’ll gain potential clients and customers, and be able to professionally grow your business even bigger!
Are you following us on Facebook? It’s easy either click here or visit www.facebook.com/christyjolightfoot (notice that user-friendly url, available with a Facebook business page!).
So, what do you think? Are you up for trying to start a business page? It doesn’t mean you can’t share business related stuff on your personal page a few times a week/month too!