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Don’t be afraid to be yourself!

Don’t be afraid to be yourself!

Starting your own business is not always easy. In fact, at times it is scary.

We see so many people out living the life of their dreams and it looks so easy.  Their image, social media presence, and even their sales…it all looks so easy!

I know it’s easy to do get caught up in this while on social media and while you’re looking at others lives but, have you ever looked at another business and felt this way?

If so, it’s okay! You are not the only one!

Sometimes we forget that behind the scenes this person probably struggled, maybe even the same way you are struggling! It’s common to forget that behind closed doors, you really have no idea what happened or what it took to get there.

I often forget some of these things myself. It’s easy to see someone who is successful and think that it might be important to replicate that. Really, the opposite is true!  You are usually more successful because of the honesty that comes from Standing out from the Herd and Be Yourself!

If you’ve ever felt this way, I can relate!  I created a video about a recent experience I had with self-doubt and the struggle to just be myself! I’d love for you to listen to it and let me know what you think!

Have you ever felt this way?

I’d love to know if you have and how you dealt with it. Leave a comment below and let me know!

xo, Christy Jo

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Hey Gorgeous! I’m Christy Jo Lightfoot, your Brander In Chief.

I’m here to help you make your mark with a memorable brand. Let’s face it…if you don’t have a strong brand, you probably don’t have a strong business.

My mission is to help personal brands, just like yours, build a successful business that you are proud of + that lassos in the perfect customers. I’ll take my Texas-sized strategies and teach them to you.



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