In order to increase your holiday sales you’ve got to be prepared especially when it seems like the holidays sneak up on us each and every year. One of the most important things about the Holidays is making sure that you are planning ahead! With so much going on in our life during the holidays (family, extra cooking, and perhaps even traveling), it’s very important to make sure that you are on top of your holiday marketing. My favorite thing to do is plan everything out ahead and set it all up automatically. That way, I can worry more about that pie in the kitchen I’m going to eat instead of the email that needs to go out first thing in the morning.
The holidays (specifically Thanksgiving/Christmas season) brings one of the biggest shopping seasons of the year. Knowing that more people are going to spend more money during this time, I am always surprised to find out that some businesses don’t really plan ahead for their holiday marketing. I am even more shocked to find out that some small businesses do not even offer any Black Friday specials, Cyber Monday, or Christmas specials. If you’re reading this and that’s you, stop what you are doing and get to plannin’!
I know that Black Friday is quickly approaching but it is not too late to start thinking about what you can do. One of the biggest reasons I encourage my clients to build their list and come up with marketing for the Holidays is simple! It is THE biggest shopping season of the year AND this is when some businesses actually match what they made for the entire year. The best part about this, you don’t have to be someone who actually even celebrates all of these Holidays! I know a lot of people who do not celebrate Halloween but, will offer a ‘Spooky’ discount.
The best part about Holiday marketing is that it’s not just limited to the Fall/Winter but, also includes Valentines, Easter, and other Holidays! What I’ve learned after being in business for several years is that those big box stores…they’ve got it figured out. In the past, I would cringe when it felt like I was seeing Valentines candy on the isle and it was only January 2nd. I would roll my eyes when I saw spider webbing for sale and pumpkins setting out on August 1st. Guess what, I’ve bought Halloween and Valentines items months before the actual holiday even rolled around. Marketing tactics….that I fell for are now part of my own business.
So let’s get to it!
Today, I’m sharing with you my top five tips to help you increase your Holiday sales…because why wouldn’t you want to drastically grow your business and increase your income!
Holiday Themed Topics.
Everyone loves the Holidays (especially when it comes to the Fall/Winter holidays). It seems that it’s not just about the Holiday specifically but more about what it represents and what comes with those holidays. Think: Football, Fires in the fireplace, hunting season, sweaters, cute boots..all of these things come around the Fall season and people end up getting excited about the upcoming holidays, just like they do for football and sweater weather.
This is the perfect time to interact with your followers and potential customers or clients regarding holiday themed topics. This means recipes, decor ideas, etc. Interacting with your audience and making a connection is an added bonus. It helps to create that know, like, and trust factor that helps get people to open up their wallets.
A perfect example is sharing your favorite Christmas cookie recipe or your families personal recipes. Making it something simple and easy they can print off and try themselves. You can even engage with your customers and ask questions. Oh, and don’t forget about the hot chocolate recipes!
Pinterest makes this tip one of the easiest! All you’ve got to do is search a few different Holiday ideas and share them with your audience, even by sharing a link to the original article. Don’t worry about it not being your original content. Your audience will love you just for sharing it and not trying to constantly sell your heart out to them!
This is a busy time of year. Not only are you gearing up for a busy holiday season and announcing your Holiday specials and sales…so is everyone else! You should always post consistently and be very strategic and consistent in your marketing but, before an approaching Holiday is even more critical of a time to make sure that you are doing this. Plus, it’s so easy to get wrapped up in our own lives and what we have going on during these times (and possibly taking off for the Holidays) that it’s easy for this to be the time that you fall behind or get too busy.
The best cure for being consistent is plan out your months and automate your business. Right now my social media account activity is completely automated and I can set it and forget it (kind of like one of those late night commercials where you can ‘set it and forget’ the crock-pot…you can do this with your marketing too). So that means my Facebook, Twitter, Pinterest, Emails, and everything else I use is planned out and set to post my Holiday related content every day and even my Holiday sales.
There are plenty of apps, social tools, etc that will make it easy for you to schedule your posts and emails ahead of time so that you can stay consistent and if you’ve followed me in the past you know that I recommend doing this all year-long. These tools make it easy for you to automate everything so that you can focus on what you need to do and then check in for several minutes once or twice a day to interact or answer questions.
Have a Promotion or Sale.
You’ve seen it everywhere newspapers, billboards, tv commercials, and even heard it on the radio ‘end of year closeout special’, even just a holiday sale or promotion can really boost your sales during any holiday. In fact, I like to try to not have sales during the year and focus on Holiday-based sales and specials. Now that you know what they want, give it to them. If they wanting more jeans, don’t just give them the jeans…give them a discount on the jeans or something extra that will make them feel like they are getting a great deal.
Have a free shipping Holiday time period. All items purchased get Free-Shipping during the month of December (or something like that). They don’t have to know that your items are marked up to include free shipping! It’s a well-known psychology fact that you can offer something for $10 + $5 for shipping and something for $15 + free shipping and more people will take the free shipping! Every time I go to buy something that says free shipping, even knowing what I know about marketing…I still prefer to get it or even add $10 to my cart to get it. Sales tactics work (that’s why so many big box stores use them!).
People LOVE sales and this time of year, they are really looking for them and are more likely to be drawn to a sale or promotion than regularly priced items. It is almost expected that businesses have a Black Friday event. It doesn’t matter if you are a boutique or you are a business coach….people expect sales during certain times of the year and they are more likely to buy from you if you’re having one during those times!
Be Strategic (and specific) with your marketing.
Don’t just post content to your page like you would throw spaghetti at wall to see if it sticks. You need to know what your audience wants and needs from you and then you have to give it to them. Of course this might not happen right out of the gate. Sometimes it takes a little research or some trial and error to figure out what our potential clients are wanting and what they aren’t wanting.
If you’ve been in business for a while, it’s likely that you might know what they want. If you don’t, that’s okay. This is an easy fix – just ask them. Whether you send out an email for them to reply, post a poll in a Facebook group, or just ask on a social media channel and have them respond, you can get the answers you seek so easily. The next step is to actually listen to what they want and give it to them.
If your customers (or soon-to-be customers) are wanting a discount on your jeans but, you’ve got a ton of flip-flops in stock that no one has purchase before, don’t give them a discount on the flip-flops because your holiday sale will flop! The best thing you can do is find out what they want or would prefer and do your best to make it happen. This way, they have appreciation for you, you have something that you know is in demand, and you can create some build up and anticipation to when this discount, item, or sale will take place!
Now that you know what they want you can use that information to build up and talk about what is to come in the future (during Christmas, or to be released on Black Friday, etc). Use the information that you have to your advantage. Let them know what to expect and when…build up is always fun and exciting. You can do this using your automated tools to build up and then be sure to set your Facebook posts or your emails to go out weeks (or even months) ahead of the actual time they should be going out so that you don’t get distracted yourself by the holidays and waste great marketing!
Make some Holiday fun!
Whether it’s a giveaway or a contest you can create some fun around the specific Holiday time and get something out of it in return! This is something else that is really for any time of the year and something that you see a lot of businesses doing. The only bad thing is that not all businesses do this the right way! I see a lot of giveaways and contests but, don’t see how it’s truly benefiting the business other than a certain number of days of increased Facebook engagement. Once the giveaway or contest is over, the engagement falls and that’s about all they have gotten out of it! Don’t let this be you!
By creating a giveaway or contest that is Holiday-Themed you can increase your visibility during this time of year. By doing it smart, you can not only hopefully increase sales during the specific Holiday time but also during other times of the year. Let me explain! By having a giveaway where people have to enter their name and email (instead of sharing a Facebook, Twitter, or Instagram post or commenting), you can get better long-term engagement by setting up an opt-in form that is connected to your email provider. Now, you’ve grown your email list and in the future some of these people may purchase something from you. This is one of my top tips for my clients who are ready to drastically grow their list. It’s not only effective but it’s a lot of fun too!
If you want to take it a step further you can use King-Sumo giveaways because not only will they enter their information to win the giveaway but, they will get extra entries for sharing it and when someone else signs up using their unique url…which is all set up in King-Sumo! It’s a great way to grow your email list and get the engagement that others usually get from only asking people to share a post!
By making this a Holiday Theme you can make it fun for this time of year. If you have holiday products this is even better! Just make sure that you have your giveaway or contest before the actual holiday if you are giving away something that is to be used during the holidays (such as a Halloween tee…you wouldn’t want to draw the winner of that on October 31st).
Add some Holiday cheer to your social media cover images, profile pictures, and the graphics that you use to post! It helps to set the tone of the Holiday and shows your Holiday spirit! Plus, if you are having a giveaway or some sort of contest, this is also a great way to include the information with some holiday themed graphics!
What are some things you do during the Holiday Season to boost your engagement and sales? I’d love to know. If you don’t do anything let me know if these tips inspire you by leaving me a comment below.