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Three reasons you need an Email List

Three reasons you need an Email List

Do you fall into the category of thinking that you don’t need an email list? Or possibly…you just don’t think you need one?

If that sounds like you, this week I’m sharing my top three reasons you need an email list!


#1 → It’s YOURS. You heard me…it’s yours! No matter what happens your email list belongs to you. Where your social media accounts and followers (or likers) are in no way owned by you. Should your social media accounts be closed, it’s goodbye business and hello starting over from scratch {umm, no thank you!}.

#2 → Build Relationships. People hate being sold too. That’s why you should use your email list to build relationships with potential clients/customers. It’s another way for them to get to know you. People love connecting – that is why so many people are on social media today.

#3 → Keep them up-to-date. Let your potential clients/customers know when you are releasing new products or services and when you have new content available. By sending out emails you can reach other people who might not have seen your latest social media posts or updates.

Leave a comment!

  • Are you inspired to start utilizing an email list?
  • Do you want to know more about building an email list?


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Hey Gorgeous! I’m Christy Jo Lightfoot, your Brander In Chief.

I’m here to help you make your mark with a memorable brand. Let’s face it…if you don’t have a strong brand, you probably don’t have a strong business.

My mission is to help personal brands, just like yours, build a successful business that you are proud of + that lassos in the perfect customers. I’ll take my Texas-sized strategies and teach them to you.



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Christy Jo Lightfoot

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