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Don’t be fooled!

Don’t be fooled!

Don’t be fooled by what you see on the outside. There is always a behind the scenes!

This week I’m reminding you of something we all forget about….the behind the scenes also known as…The Struggle!

Hearing about people’s Point B is always inspiring but, it’s important to remember that they traveled from Point A to Point B and nothing happens overnight! Dive in and listen to this weeks Tuesday Tips!


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  • Are you guilty of seeing the end result and not the path of other business owners?
  • Where are you in your journey?

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Hey Gorgeous! I’m Christy Jo Lightfoot, your Brander In Chief.

I’m here to help you make your mark with a memorable brand. Let’s face it…if you don’t have a strong brand, you probably don’t have a strong business.

My mission is to help personal brands, just like yours, build a successful business that you are proud of + that lassos in the perfect customers. I’ll take my Texas-sized strategies and teach them to you.



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Christy Jo Lightfoot

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