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How to turn your subscribers into clients

How to turn your subscribers into clients

Turning your subscribers into clients is so important! If you’ve got a list, but nobody is buying anything from you, you’ve got a problem. One that can make you feel frustrated, stressed out, and possibly make you want to throw your hands in the air. No need to worry, today I’m going to share with you how you can take your new subscribers and turn them into clients that love you.

So, what’s the best way to get your new subscribers to love you? It’s actually very simple. Provide valuable content! Yes, it really is that simple. Everyone loves to receive so when you give, give, and give some more to your audience, they will love you for it! The key here though, is to make sure that you give valuable content that is related to your industry or what you are selling.

Content ideas that you can send to your audience

Blog Posts

Blog posts are so important to your business. One of the best things about blog posts is that they build up SEO over time and that makes the search engines drive traffic to your blogs when people search for topics related to your posts. Another great thing about blogs is that you can create content to share with your very own audience on your email list, social media accounts, and even on Pinterest.

When you share this valuable content with your audience, you are giving to them and hopefully if you’ve done it right, you’re giving them actionable tips or steps to take to achieve a result. When you do that, how can they not love you?

When you write blog posts make sure that you are consistent with them. Come up with a schedule of when you’ll post and do your best to keep it! I like to write my blogs a little ahead of time and schedule them so that if I ever have anything come up I don’t get behind. Plus, I plan my content months ahead of time so I’m usually knee-deep into that specific topic months before it’s released, which gives me inspiration during that time to write content on that subject.

A great idea is to poll your audience and see when they would like to receive content or just simply do some testing to see when your posts or emails are read more often. Then, stick to this new schedule and make sure to also include your blog posts in your emails to your subscribers. You can even give them a partial post and send them back to your website for the others so that you end up growing your page views as well.

Extra Tip: If you are tracking your pageviews and your website visitors, especially through the Facebook Ads manager for an audience to target later on, you should absolutely be sending your subscribers back to your website to read your blogs


Everyone loves FREE stuff, right? Everyone really loves free stuff when it’s related to something they are having a problem with or needing extra guidance with. This is your chance to make a great impression by sending something just because.

When you send over a freebie your audience is usually surprised and most likely someone will respond and tell you Thank You for providing the freebie. So make sure that you make it good and of course, very valuable.

Some ideas for freebies are checklists, worksheets, tutorials, and anything else that you can send that will help them with a specific problem.

On-boarding Sequence

This is something that’s great to set up to automatically be sent to new subscribers for the first few weeks after they have just joined your list. Sending something every 2-4 days is a great way to keep up the excitement when they first join your email list. This will help you to make a huge first impression. It will also help you to allow subscriber who might not have known who you were to now get a better idea of you and what you provide.

This is a little different from a sales funnel, as a sales funnel is strategically set up to provide value and then make offers by mentioning products. An on-boarding sequence is great for beginners and in no way tries to sell anything. Your main goal here should only be to provide value and let them learn more about you or your business.

Favorite Tools or Resources

One of the most asked questions I receive is usually related to a tool or resource. People that are interested in you or your business will usually naturally be drawn to what you are doing or using. This can range from anything to what social media scheduling tool you are using or even what type of product you use in  your make up tutorial.

By creating a list of your tools and/or resources, you’ll be giving your audience an insight into the behind the scenes. This is something that some people (not you, though…right?) are really hesitant to share because they feel like they had to figure it out on their own so everyone else should too! This isn’t the right attitude for building a business and attracting clients.

Create a Challenge

This is fun because you get to watch people go through something and come out with a result. Your options are unlimited and it does not matter what kind of business you have. You can create challenges on anything from increasing your social media followers, starting a blog, or even organizing your closet.

Challenges are meant to be something that takes a problem or struggle that most of your audience has and then creates a solution for that problem or struggle. When you do that, it immediately makes your audience fall in love with you because you’ve helped them with something. Once you’re done with this challenge it’s a great time to let them know about your products or services that can take this problem or solution solving to the next level.


Interact with your audience through your emails by asking them questions that they can reply and answer or even by creating a survey. You’ll get to know your ideal clients a lot better so that you can focus on their specific problems. Trust me when I say this isn’t something you just want to guess. You’ll get a much better response when you go the extra mile and find out what it is that you can help them with.

You can even share one of your intimate struggles from your past (when you were in their shoes) and ask them if it resonates with them at all. Opening up like this and encouraging interaction is a great way to be of value to your audience.

Let’s Recap

You can turn your new subscribers into clients by providing amazing and valuable content! This doesn’t have to be hard, start at the beginning and remember to keep it very simple. You don’t want to overwhelm them with everything at once. Small simple valuable nuggets are perfect.

Remember to mix it up, this month do a challenge, next month focus on sending them some valuable blog posts. Don’t think that you have to do all of these all of the time.

Extra Tip: It doesn’t matter if you have 1 or 1 million people on your email list. They don’t know that! Treat that one person just like you would 10,000 and you’ll start off with a lot more customers than patiently waiting for more. That one person could very well become your best client.

So, what do you think? Are these something you can start implementing in your {consistent} emails to your audience? If so, leave a comment and let me know. I love hearing from you!




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Hey Gorgeous! I’m Christy Jo Lightfoot, your Brander In Chief.

I’m here to help you make your mark with a memorable brand. Let’s face it…if you don’t have a strong brand, you probably don’t have a strong business.

My mission is to help personal brands, just like yours, build a successful business that you are proud of + that lassos in the perfect customers. I’ll take my Texas-sized strategies and teach them to you.



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